Commercialisation of lab-on-chip technology

该技术可以在一系列极端环境中原位远程监测水化学。该技术已经成熟，达到TRL 8级，并吸引了最终用户和投资者的巨大商业兴趣。我们在海洋市场和陆地市场上与私人最终用途进行了积极的示范。因此，该技术吸引了巨大的商业兴趣。国家奥委会举行了一次公开的兴趣表达电话会议，寻求商业合作伙伴来开发这项技术。该技术收到了四家专注于海洋市场的私营公司的建议书：孔斯贝格有限公司、Sonardyne有限公司、Chelsea技术有限公司和T.E.然而，NOC商业化团队认为这些建议没有充分解决陆地水测试市场的问题。国家奥委会还没有承诺开发该技术的商业模式，但正在考虑与感兴趣的私人公司合作或不合作的分拆企业。本文提出的市场评估将有助于这一判断，并将有助于吸引私人投资。陆地过程监测、废水监测和饮用水水库监测被确定为潜在的大市场。然而，由于最初开发了用于海洋应用的可再生能源技术，NOC对这些其他市场的了解有限，需要对其规模、其中的机会以及当前的竞争对手格局进行独立验证。这将侧重于英国、欧盟和美国市场，但我们也将征求中国、印度和符合ODA条件的国家的意见。委托开展的工作将包括案头研究以及与主要利益相关方和最终用户的电话访谈。拟议的工作将建立以下：1。市场规模和增长a。市场的潜在趋势是什么？B.市场规模有多大？预计未来三到五年将如何增长？C.如何细分市场--例如按最终用户细分、国家、产品类型等？这些细分市场在未来三到五年内的增长或下降趋势如何？D.增长和机会在哪里？2.当前供应商分析a。谁是主要竞争对手？他们目前的方向是什么？他们现在还是将来会构成威胁？B.竞争对手在市场上的份额是多少？是否有任何竞争对手在任何特定领域特别重要？C.他们如何分销、销售和推广--直接、通过代理商、通过分销商等？3.市场缺口a。在这个市场上，买家需要什么？B.他们如何评价目前的供应商的市场？他们认为竞争的优势和劣势是什么？C.从买家的角度来看，目前市场上缺少什么-差距在哪里？4.市场机会和战略a。进入和增长市场的机会是什么？B.竞争的弱点在哪里？C.可以提供哪些额外的产品、服务和福利？D.进入市场的最佳途径是什么--直接、通过分销商或代理商、通过合资企业或收购？e.根据市场规模和份额的原则，您可以在哪些细分市场实现什么样的销售水平？

The LOC technology can remotely monitor water chemistry in situ in a range of extreme environments. The LOC technology is mature, at TRL level 8, and is attracting significant commercial interest from end-users and investors. We have active demonstrations with private end-uses in the oceanographic market and the Terrestrial Market. As a result, the technology is attracting significant commercial interest. The NOC held an open expression of interest call seeking commercial partners for the exploitation of the technology. The LOC technology received four proposals from oceanographic market focused private companies; Kongsberg GmbH, Sonardyne Ltd, Chelsea Technology Ltd, and T.E. Laboratories Ltd. However, the NOC commercialisation team feels these proposals inadequately addressed the terrestrial water testing market. The NOC has not yet committed the commercial model for the exploitation of the LOC technology but is considering a spinout venture with or without the partnership of an interested private company. The market assessment proposed herein will aid in this judgement and will aid in attracting private investment. Terrestrial course monitoring, wastewater monitoring, and monitoring of drinking water reservoirs are identified as potentially large markets. However, having initially developed the LOC technology for oceanographic applications, the NOC has limited knowledge of these other markets and requires independent verification of their size, the opportunities within them, and the current competitor landscape. This will focus on the UK, EU and US markets, but we will also seek comments on China, India and ODA eligible states. The commissioned work will consist of desk based study and telephone interview with key stakeholders and end users. The proposed work will establish the following:1. Market size and growtha. What are the underlying trends in the market?b. What is the scale of the market size and how is it predicted to grow over the next three to five years?c. How does the market segment - for example by end-user segment, country, product type, etc? How are the segments predicted to grow or decline over the next three to five years?d. Where are the areas of growth and opportunity?2. Current supplier analysisa. Who are the main competitors? What is their current direction? Do they pose a threat now or will they in the future?b. What are the competitor shares in the market? Are any competitors particularly important in any specific segments?c. How do they distribute, sell and promote - directly, through agents, through distributors, etc?3. Gaps in the marketa. What are the buyer needs in this market?b. How do they rate the current suppliers to the market? What do they see as the strengths and weaknesses of the competition?c. From the perspective of the buyers, what is missing in the market at the moment - where are the gaps?4. Market opportunities and strategya. What are the opportunities for entry and growth in the market?b. Where is the competition vulnerable?c. What additional products, services and benefits can be offered?d. What are the best routes to market - direct, via distributors or agents, through joint-ventures or acquisitions?e. Based on the discipline of market size and share, what sales levels could you achieve and in which segments?