Measuring User Behaviour and Influencing Dynamic Changes in a 3D Virtual Environment

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Treasured Inc. is a Canadian-start up company that aims to increase opportunities for genealogists, family historians and the general public to engage with their family history through web-based interactive storytelling on their platform, TreasureWorld. Inspired by the exemplary story of immigration to Canada - leaving home for a better life - TreasureWorld equips users with ways to preserve their stories through 3D, virtual architecture. Treasured Inc.'s project will disrupt the genealogy industry and catalyze ongoing investment in family history. The company will collaborate with WIMTACH to create an algorithm that measures and translates user behaviour in order to effectively influence users' TreasureWorld environment on a continual basis, increasing incentive to continuously use Treasured Inc. products and take family history beyond simple discovery to meaningful engagement.