Method to determine the fit of a technology strategy

具有明确技术战略的企业比没有明确技术长期定位的竞争对手经营得更成功。因此，适合企业需求和条件的技术战略是企业成功的关键因素。因此，该研究项目旨在开发一种确定技术战略契合度的方法。技术战略一词是指公司所做的所有战略、技术相关决策的总和。作为调查对象的契合度是指所做出的决策与公司的组织、战略和技术相关的框架环境以及受环境影响的因素之间的契合度。计划中的项目旨在支持企业设计合适的技术策略。技术战略设计是一个受上述因素影响的决策过程。然而，这不是一个简单的选择过程，而必须考虑到主观评价。因此，本研究项目的目标不是开发一个“策略生成器”。目标是开发一种方法，使企业能够确定其技术战略在其特定环境中的适合性。上下文是指企业所处的组织、战略和技术边界条件及其环境。程序应识别不一致之处，并允许提出具体措施以启动变更方案。规划项目首先要支持企业在不断变化的条件下对技术战略选择的契合度进行评价。因此，企业不必重新开始战略制定过程。该项目旨在为公司提供工具，使他们能够描述影响战略技术决策的环境、技术和公司的各个方面。此外，这些工具允许在公司的适当战略环境中设置技术战略。另外，还应该开发一种方法，帮助公司确定技术战略选择的排除标准，并通过使用相互作用和相关矩阵来评估是否合适。为了实现这些目标，制定了技术策略适配的相关维度，并通过控制论理论进行操作（例如一致性，稳定性）。所开发的程序应允许系统地确定技术战略在特定企业背景下的适合性，从而为一致的技术战略奠定基础。

Enterprises with an explicit technology strategy operate more successful than competitors without an explicit technological long-term orientation. Thus, technology strategies fitted to the requirements and conditions of an enterprise are a key success factor. Therefore, the research project aims to develop a method for determining the fit of a technology strategy. The term technology strategy denotes the collectivity of all strategic, technology related decisions made by a company. The fit as the object of investigation refers to the fit between those decisions taken and the organizational, strategic, and technology related framework circumstances of the company and the factors influenced by the environment.The planned project aims to support enterprises in designing fitted technology strategies. The design of technology strategies is a decision process which is influenced by the mentioned factors. Nevertheless it is not a simple selection process, but subjective assessments have to be taken into account. Thus, it is not the objective of this research project to develop a »strategy generator«. The objective is to develop a method with which enterprises will be able to determine the fit of their technology strategy in their specific context. Context refers to the organizational, strategic and technological boundary conditions of an enterprise as well as its environment. The procedure shall identify inconsistencies and allow the derivation of concrete measures to initiate change programs. The planned project shall above all support enterprises with the evaluation of the fit of their technological strategic choices under changing conditions. Thus enterprises don´t have to start the strategy formulation process again.The project aims to provide companies with tools enabling them to describe the aspects of their environment, their technologies, and their company, which influence strategic technology decisions. Moreover, the tools allow to set the technology strategy in the appropriate strategic context of their company. A method helping the companies to identify exclusion criteria for the choice of technology strategic options and to assess the fit by the use of interaction and correlation matrices is additional supposed to be developed. In order to achieve these goals, relevant dimensions of the fit of a technological strategy are worked out and via cybernetic theories operationalized (e.g. coherence, stability). The developed procedure shall allow the systematic determination of the fit of a technology strategy in the context of the specific enterprise and thus build the basis for aligned technology strategies.