INVESTIGATIVE STUDY ON THE REFORM OF ENTERPRISE IN CHINA

我们通过对中国汽车工业的研究，研究了中国企业的改革。我们得到以下认识：1、S、中国在80年代将权力下放给地方政府，实行市场化和开放政策。地方政府成为一个经济单位。由此引发了产业结构的离散化和同质化。2.中国汽车工业政策的核心问题在于装配和零部件工业的集中、技术现代化和产品繁衍，而对生产、投资和引进外资/技术的审批和许可就是这一政策的实施手段。我们在这里可以找到两个问题：一是汽车工业作为社会结构、相关制度和行业…市场化/现代化的火车头的不合理设置更多的基础设施，与汽车行业认识到的这一点相反，第二，只有那些全球市场渗透率较小、国际竞争力较弱、承担较高风险的公司才能引进外资。这些矛盾将需要修改政策，以达到更高的成就标准和更慢的目标时间。3，我们研究了中国企业被迫适应经济改革的结构和行为方面，特别是从营销的角度，通过听取中日公司经理的意见。4，当代中国汽车制造商分散地从国外转移先进技术，在公司层面，也在争先恐后地培训必要的熟练人才，但没有促进公司、行业和经济整体上整个培训活动一体化的培训政策。5、日本汽车制造商落后于中国乘用车的连续生产，是因为他们不得不在美国建立公司和工厂，以使日本和美国的汽车问题在20世纪80年代变得更好。目前还不清楚他们是否能在近期参与中国的乘用车生产。如果不是，这意味着他们将放弃盈利机会。但他们应该与中国公司分享巨大的利润机会，解决乘用车大规模生产旁边的环境和自然资源问题。6、我们研究了德国汽车公司正在进行的生存斗争和战略，特别是对大众集团在上海和长春的工厂进行了大量投资的案例分析，中国。我们解释了大众集团目前在亚洲争夺市场份额的竞争、组织和营销战略。这里的实证核心是关于大众集团的全球战略对中国和亚洲市场的渗透程度的最新研究。较少

We studied the reform of Chinese enterprise through researching Chinee automotive industry. We gained following knowledge :1, In 80's China decentralised the power to local government and took the policy of marketization and open-door policy. Local government became a economic unit. As a result, the scatterzation and similarization of industrial structure were raised. It is very difficult to concentrate and modernize industries without local sacrifices.2, Central issue of the policy of automotive industry in China lies in concentration, technical modernization, and product prolification of the assembly and components industries, and approval and licensing toward production, investment and foreign capital/technology introduction are so designed as means of implementation of this policy. We can find two questions here : First comes from an irrational setting of automotive industry to be the locomotive for marketization/modernization of the social structures, corparate systems and industr … More ial infrastructure, contrary to automotive industry realizing as the reflection of these, Second, introduction of foreign capital can be achieved only from those firms which take higher risks because of their smaller global market penetration and weaker international competitiveness. These contradictions will necessitate revision of the policy to a higher standard of achievement and a slower timing of goal.3, We studied the structural and behavioral aspects of the Chinese enterprises which are forced to adapt themselves to the economic reformation especially from the point of view of marketing through hearing from managers in both Chinese and Japanese companies.4, Contemporary Chinese automobile manufacturers who are transfering advanced technology from foreign countries in a scattered manner, at company level, are also rushing to train necessary skilled manpower, without having a training policy that promote the integration of entire training activities at all levels -- the company, the industry and economy as a whole.5, Japanese car maker fell behind the continuous production of passenger car in China because they had to build up their firms and plant in America to make Japan U.S.auto issues better in 1980s. It is not clear wether they can take part in the passenger car production in China in recent future. If not, it means they will pass up the profit opportunity. But they should share the great profit opportunity with chinese companies to solve the problems of environment and natural resources next to the mass production of passenger car.6, We studied the struggle and strategies for survival going on among the German automobile companies, especially on the case study of Volkswagen Group which made a big investment in the plants in Shanghai and in Changchun, China. We explains the competitive, organizational and marketing strategies of Volkswagen Group currently acrambling to get the share in Asia. The empirical core of here is a latest research of the extent to which the global strategies of Volkswagen Group has permeated the markets in China and in Asia. Less