Creation and Diffusion of Business Models in Entrepreneurial Activities

本研究以组织学习理论和组织认知理论为基础，将企业家所建立的商业模式作为决定其未来状态和未来发展路径的关键，从理论上解决企业家如何创造商业模式的问题。尽管列举了被认为是企业家想法来源的因素并对其进行了评价，但迄今为止，创业理论很少讨论这些想法是如何产生的，以及它们是由什么组成的。因此，我们将研究对象缩小到现有研究很少涉及的创意，并尝试了理论分析和案例研究。因此，首先基于认知地图的概念和组织学习理论，我们可以阐明创意创造的过程以及它是如何在理论上被建构的。其次，通过这种创意创造的理论化，能够填补这一部分，这一部分的理论基础虽然是创业活动中最重要的，但却是薄弱的。本研究澄清了商业模式的概念，尽管商业模式在企业界被频繁使用，但其定义并不明确。最后，我们可以指出，商业模式的构建是新创企业建立过程中非常重要的活动。

Based upon organization learning theory and organization cognitive theory, the aim of this research is to regard the business models which entrepreneurs set up as the key to determining the state of their futures and the path to their subsequent developments, and to solve what brought entrepreneurs to create their business models and how they are created from theoretical point of view.Although enumerating the elements which considered becoming the source of entrepreneurs' ideas and making evaluation of them, thus far entrepreneurial theory was seldom arguing how the ideas are being produced and what kind of things constitute them. Therefore we narrowed down the target to creation of ideas by which the existing researches hardly dealt with, and attempted theoretical analysis and a case study. As a result, firstly based on the concept of a cognitive map and organization learning theory, we could clarify the process of idea creation and how it is being constructed theoretically. Secondly, through this theorization of idea creation the portion was able to be filled, whose theoretical basis is thin though it was the most important in entrepreneurial activities. And this research make clarification the concept of the business model whose definition was ambiguous in spite of having been used frequently on the business community. Finally, we could point that construction of a business model is very important activity in foundation of new venture.