Improvement of Contingent Valuation Method Considering Neuro Mechanism

这项研究的目的是双重的，即，研究如何改进环境和公共经济学中考虑暖光的条件价值评估方法，并找到与决策中的这种情感有关的基本神经科学发现。虽然我们发现在神经科学中存在非理性决策，但我们表明我们可以通过引入情感因素来估计这种决策，例如，效用函数中的优势错觉。

The purpose of this research is twofold, i.e., to investigate how to improve contingent valuation method for environmental and public economics considering warm glow and to find basic neuro-scientific findings related such emotional feelings in decision- making. Although we found there exists non-rational decision-making in neuroscience, we showed that we could estimate such decision-making by introducing an emotional factor, e.g., superiority illusion in utility function.