Likes Pins and Views: Engaging Moms on Teen Indoor Tanning Thru Social Media

社交媒体极大地改变了互联网的格局。用户积极收集信息， 传播它，影响信息的传播和可信度。我们的团队正在评估 在针对青春期女儿的母亲的公共卫生运动中利用社交媒体， 减少青春期女孩的室内晒黑（IT）。这项研究意义重大，因为许多卫生机构 组织依赖社交媒体，但对其潜在有效性的研究却很少。项目 具体目标是：（1）为母亲制定和实施一项关于妇女健康和福利的社会媒体运动， 青春期的女儿，包括基于理论的信息，倡导青春期的女孩避免IT和2） 评估信息技术信息在以下方面的有效性：a）减少母亲对女儿在室内活动的放任; B）减少母亲IT的流行率， （c）支持加强禁止未成年人使用信息技术的母亲人数增加。母亲 （n=869）在美国34个州招募，未完全禁止未成年人使用IT， 控制设计这项为期12个月的运动名为“健康聊天”，包含700多个针对母亲的帖子- 女儿沟通和其他青少年健康和生活方式的主题。它是通过以下方式传递给母亲的： Facebook私人群组，每个群组接收180个关于IT预防（干预; n=435） 母亲）或处方药滥用预防（对照组; n=434名母亲）。母亲和女儿们 在基线和随机化后12个月和18个月进行评估。此次竞争性修订的目标是 研究社交媒体信息对COVID-19应对的潜在影响。很多美国人已经 通过社交媒体接收COVID-19信息，但却暴露于大量错误信息。有效 风险沟通依赖于使用高度可信的信息来源，以确保消费者参与 降低风险的做法，如社交距离行为和COVID-19疫苗接种意向（如果可用）。 我们将从原始试验样本中招募母亲（n=300）进行新的实验，旨在：1）测试社会 媒体馈送对COVID-19缓解行为的影响（即，社会距离）和疫苗接种意向; 2） 评估社交媒体消息来源是否会改变母亲的COVID-19缓解变化， 接种疫苗的意图。基于风险沟通、大流行应对和扩展的 平行过程模型，为期9周的社交媒体信息将涵盖母女之间关于COVID的沟通- 19、应对COVID-19错误信息的媒体素养技能，以及COVID-19缓解措施（即，社交距离 接种疫苗（如有）。分析将检验这样一种假设，即母亲们报告说， COVID-19社交距离行为，并探讨社交距离变化率，疫苗 意图和次要结果因来源类型而异。使用焦点小组进行定性研究， 访谈将评估对信息来源、主题和格式的偏好。

Social media has dramatically changed the Internet landscape. Users gather information and actively disseminate it, influencing information spread and credibility. Our team is evaluating the effectiveness of employing social media in a public health campaign directed to mothers of adolescent daughters with the goal of decreasing indoor tanning (IT) by adolescent girls. This research is significant because many health agencies and organizations rely on social media yet there is a paucity of research on their potential effectiveness. Project specific aims are to: 1) develop and implement a social media campaign for mothers on health and wellness of adolescent daughters that includes theory-based messaging advocating adolescent girls avoid IT and 2) evaluate the effectiveness of the IT messages at a) decreasing mothers' permissiveness for daughters to indoor tan and daughters' perceptions of their permissiveness, b) reducing the prevalence of IT by mothers and daughters, and c) increasing the number of mothers who support strengthening bans on IT by minors. Mother (n=869) were recruited in 34 U.S. states without a full ban on IT by minors and enrolled in a randomized controlled design. The 12-month campaign, named Health Chat, contained over 700 posts addressing mother- daughter communication and other adolescent health and lifestyle topics. It was delivered to mothers through Facebook private groups, each receiving 180 experimental posts on either IT prevention (intervention; n=435 mothers) or prescription drug abuse prevention (control; n=434 mothers). Mothers and daughters were assessed at baseline and 12- and 18-months post-randomization. The goal of this competitive revision is to examine the potential impact of social media messages on the COVID-19 response. Many Americans are receiving COVID-19 information over social media but are exposed to substantial misinformation. Effective risk communication relies on using highly credible information sources to ensure that consumers engage in practices that will reduce risk such as social distancing behavior and COVID-19 vaccine intentions, if available. We will enroll mothers (n=300) from the original trial sample in a new experiment that aims to: 1) test a social media feed impact on COVID-19 mitigation behaviors (i.e., social distancing) and vaccination intentions and 2) evaluate whether source of social media messages modifies the change in mothers' COVID-19 mitigation and vaccination intentions. Based on the principles of risk communication, pandemic response, and the Extended Parallel Process Model, the 9-week social media feed will cover mother-daughter communication on COVID- 19, media literacy skills to counter COVID-19 misinformation, and COVID-19 mitigation (i.e., social distancing behaviors) and vaccination (if available). Analyses will test the hypothesis that mothers will report increased COVID-19 social distancing behaviors and explore whether rate of change in social distancing, vaccine intentions, and secondary outcomes differ across type of source. Qualitative research using focus groups and interviews will assess preferences for message sources, topics, and formats.