TARGETED HEALTHCARE PROGRAMMING FOR CABLE TV

生物技术通信公司提议开发一种原型， 针对非裔美国人的医疗保健节目，将在 黑人娱乐电视（英语：Black Entertainment Television），是一家有线电视网络。 BioTechnical Communications将对以下内容的准确性负责： 制作的技术内容，并将担任执行制片人。 Black Entertainment Television Productions（黑色娱乐电视制作公司） 黑人娱乐电视）将负责制作和 在BET上播放原型的位置。 内容和观众 兴趣将通过由个人组成的焦点小组进行评估 BET的观众代表。 从第一阶段获得的信息，连同成功的 原型的生产将促进第二阶段的生产， 随后的医疗保健信息规划。 总的来说，这些 活动将建立生物技术通信作为一个主要的生产者 有针对性的医疗保健信息的商业广播。 如果成功，将从商业中产生大量收入。 这些产品的销售：生物技术通信将产生 通过销售其产品的收入; BET将产生收入 通过节目的商业赞助;广告商将 有一个高质量的媒体产品与他们的产品相关联 和一个经济的工具，针对他们的广告， 非裔美国人。

BioTechnical Communications is proposing to develop a prototype for healthcare programming targeted to African-Americans, to be broadcast on Black Entertainment Television,(BET) a targeted cable television network. BioTechnical Communications will be responsible for the accuracy of the technical content of the productions, and will act as Executive Producer. Black Entertainment Television Productions, (wholly owned subsidiary of Black Entertainment Television) will be responsible for production and placement of the prototype for broadcast on BET. The content and viewer interest will be evaluated using focus groups comprised of individuals representative of BET's viewers. Information obtained from Phase I, in conjunction with the successful production of the prototype will facilitate the Phase II production of subsequent healthcare informational programming. Collectively, these activities will establish BioTechnical Communications as a major producer of targeted healthcare information for commercial broadcast. If successful, substantial revenues will be generated from the commercial sale of these productions: BioTechnical Communications will generate revenues through the sale of its productions; BET will-generate revenues through the commercial sponsorship of the programming; advertisers will have a high quality media product with which to associate their product and an economical vehicle for targeting their advertising to the African-American population.