Enhancing Temporary Agriculture Clusters: Augmented Reality at Agricultural Trade Shows

农业和农业-食品系统(AAFS)是加拿大经济的重要组成部分。户外农业展会已经离开了它们简单的市场根源，成为了促进AAFS提高生产率、创新和业务形成的场所。这些职能的核心是利益相关者的地理集中度。随着农业展会规模的大幅增长，支持有效的沟通和信息交流具有挑战性，但对于最大限度地发挥展会的潜力以促进其更广泛的任务也至关重要。该项目将确定并解决大型户外场地面临的挑战，测试基于信标的移动设备增强现实应用程序在支持知识传输、参与者互动和用户分析方面的有效性。

The Agriculture and Agri-Food System (AAFS) is an important component of the Canadian economy. Outdoor agricultural shows have left their simple marketplace roots and have become places that facilitate increased productivity, innovation, and business formation in the AAFS. Central to these functions is the geographic concentration of stakeholders. With large growth in the size of agricultural shows, supporting effective communication and information exchange is challenging but also critical for maximizing the potential of a show to facilitate its broader mandate. This project will identify and address the challenges facing a large outdoor venue, testing the effectiveness of a beacon-based augmented reality application for mobile devices in supporting knowledge transfer, participant interaction, and user analytics.