Institute for Design-Driven Analytics

信息时代的巨大挑战之一是找到有效利用现代信息系统获取和存储的大量数据的方法，包括来自互联网、社交媒体、连接设备和传感器技术的数据。分析平台是一种新兴工具，用于为数据算法建模开发指标，企业可以在此基础上预测趋势、改进创新并做出提高生产率的基于事实的决策。最初，数据收集和解释主要依赖于描述性分析报告和视觉效果，解释过去发生的事情，很少依赖于使用分析来预测未来（预测性分析）或就如何更好地完成工作提出建议（规范性分析）。我们将分析的这三个方面与良好设计的原则结合起来，形成一种我们称之为“设计驱动分析”（DDA）的方法。汉伯学院地理位置优越，位于大多伦多地区，该地区是科技、金融、卫生和制造业等多个领域中小企业的聚集地。通过这项NSERC奖，亨伯的设计驱动分析研究所（IDDA）将采用跨学科的方法，结合设计，商业分析和连接技术，通过调查商业智能和DDA在新兴技术环境中的关系，为公司开发竞争优势，鼓励一系列行业部门的商业创新。IDDA的师生将与本地中小企业合作进行应用研究，以开发DDA的实践和产品，为该地区提供强大的竞争优势。我们将利用学院各院系的专业知识，将分析与先进技术的变革力量相结合。学生将熟练掌握数据分析工具、方法和解释，并通过应用研究将这些知识直接转移到行业中，毕业后，他们将有助于填补数据分析和数字技能的空白。

One of the great challenges of the information age is finding ways to effectively utilize the immense wealth of data acquired and stored by modern information systems including data from the internet, social media, connected devices and sensor technology. Analytics platforms are an emerging tool to develop metrics for data algorithm modelling on which businesses can predict trends, improve innovation and make productivity-boosting, fact-based decisions. Initially, data collection and interpretation relied heavily on descriptive analytics reports and visuals, explaining what happened in the past, and relied little on using analytics to predict the future (predictive analytics) or to make recommendations on how to do a job better (prescriptive analytics). We have incorporated these three aspects of analytics with principles of good design, into a methodology we call 'design-driven analytics' (DDA). Humber College is strategically located in the Greater Toronto Area, which is home to SMEs in multiple sectors, including technology, finance, health and manufacturing. Through this NSERC award, Humber's Institute for Design-Driven Analytics (IDDA) will employ an interdisciplinary approach, combining design, business analytics and connected technology, to develop competitive advantages for companies by investigating the relationship between business intelligence and DDA in an environment of emerging new technologies to encourage business innovation across a range of industry sectors. IDDA faculty and students will collaborate with local SMEs on applied research to develop DDA practices and products, providing a strong competitive advantage to the region. We will harness expertise from faculties across the College that incorporate analytics with the transformational power of advanced technology. Students will gain proficiency in data analytics tools, methods and interpretation and transfer this knowledge directly to industry via applied research, and upon graduation, they will help to fill data analytics and digital skills gaps.