Operationalization of counterfeiting strategies through the use of continuous track-and-trace technologies

全球供应链网络日益复杂，生产公司需要投入更多的努力来保护其专有技术，防止不受欢迎的传播和非法使用。在研究项目期间，成功地推导出了工程产品假冒的风险类型，并为实施有效和可持续的专有技术保护战略奠定了基础。所开发的方法使决策者能够优先考虑个别产品的选定保护措施组。然而，为了有效地实际执行，需要深入研究对策的有效性和要求。在扩大上一个项目的成果的基础上，将与行业伙伴合作，将调查结果转移到跟踪和追踪技术的实施上。一方面，在已制定的保护战略框架内，这些技术已被赋予很大的潜力。另一方面，可追溯性技术，如数据矩阵码和RFID芯片，由于其在工艺优化方面的额外好处，越来越多地被接受和实施。此外，它们在第四次工业革命的研究中发挥着重要作用。因此，预计需求将不断增长，并增加了研究这些技术在防伪方面的必要性。因此，该项目的目的是研究这些技术的仍然未知的专有技术保护益处，并使公司决策者能够做出明智的技术和经济对策选择。该项目的核心是对使用跟踪和追踪技术进行防伪的有效性和局限性进行结构化的系统调查。最后的目标是提出切实可行的选择方法和实施建议。为了实现这一总体目标，首先确定了应用方案，并确定了技术和组织要求概况。随后，可用的技术进行系统化和评估的帮助下，一个适应的参考效果模型。

The growing complexity of global supply-chain networks increases the producing companies need to invest more efforts into protecting their know-how against undesired retransmission and illegal use. During the research project a risk typology for counterfeit of engineering products was successfully deduced and the foundation for the implementation of an effective and sustainable know-how protection strategy established. The developed approach enables decision makers to prioritize selected protection measure groups for individual products. However, for an efficient practical implementation an in depth study of the countermeasures effectiveness and requirements is needed. Extending the results of the previous project, the findings will be transferred to the implementation of track-and-trace technologies in cooperation with the industry partner. On the one hand, these technologies were already assigned a high potential in the framework of the developed protection strategies. On the other hand, traceability technologies, such as data-matrix-codes and RFID-chips, are increasingly accepted and implemented due to their additional benefits regarding process optimization. They, furthermore, play a significant role in research towards the fourth industrial revolution. A growing demand is hence anticipated and increases the necessity to investigate these technologies also with respect to anti-counterfeit. The aim of the project, therefore, is to research the still unknown know-how protection benefits of such technologies and to enable company decision makers to make informed technical and economical countermeasure choices. The core of the project is the structured methodical investigation of the effectiveness and limitations of use of track-and-trace technologies for anti-counterfeit. A practical selection methodology and implementation recommendations are targeted as the final outcome. In order to achieve this overall goal, first application scenarios are substantiated and technological and organizational requirement profiles are defined. Subsequently, available technologies are systematized and assessed with the help of an adapted reference-effect-model.