Development of an integrated planning approach for corporate site selection and measure allocation for the improvement of location quality under consideration of dynamic location development in metropolitan areas (MetroPlant)

在全球化和城市化等大趋势下，德国和欧洲的空间结构正在发生变化。一个可观察到的发展是所谓大都市地区的出现。与城市周围的聚集区相比，大都市区提供了多种多样的空间结构，这些空间结构与经济上高度相关的定性和定量区位因素的质量存在差异。为了在区域层面上进行企业选址规划的经济决策，必须考虑这些差异，对现有研究的分析表明，基于模型的企业区域选址规划领域的研究需求。现有的模型中的三个主要缺点：第一，现有的决策模型集中在全球网站规划考虑很少的定量位置因素。在区域阶段应用这些模型的情况下，在选址决策中忽略了重要的定性和定量选址因素。第二，现有的决策模型考虑公司的时变需求的企业网站作为静态的要求。第三，在选址过程中没有考虑到未来的场地开发机会，尽管市政当局和公司都可以通过具体的场地开发措施来影响场地质量。这使得区域公司场地规划能够在考虑市政和公司影响的情况下基于定性和定量的区域位置因素进行措施分配地点的发展。拟议的研究项目MetroPlant旨在制定这种综合规划方法。在此基础上，对区域区位因素及其影响力进行了实证研究。基于所获得的知识，开发了一个评估模型，该模型能够在考虑公司特定场地要求的情况下，根据经济相关的定量和定性区域位置因素，对场地备选方案进行确定性比较。随后，一个决策模型的开发，这使得选址的市政和企业的位置质量的影响下考虑和预算限制下的企业网站开发措施的分配。在案例研究中，对综合规划方法的潜力进行了调查。此外，进一步的研究领域的区域网站规划和发展的框架确定。所取得的成果通过各种出版物在科学和工业中传播。

In the course of ongoing megatrends such as globalization and urbanization, the spatial structure in Germany and Europe is changing. One observable development is the emergence of so-called metropolitan regions. In comparison to agglomerations around cities, metropolitan regions offer a great variety of spatial structures, which go together with differences in the quality of economically highly relevant qualitative and quantitative location factors. In order to take economic decisions in corporate site planning on a regional level, these differences have to be taken into account.An analysis of the current research shows a research demand in the field of model-based corporate regional site planning. Three major shortcomings in existing models are identified: First, existing decision models focus on global site planning considering few quantitative location factors. In case of an application of these models on a regional stage, important qualitative and quantitative location factors are neglected in the location decision. Second, existing decision models consider companys time varying requirements for a corporate site as static requirements. Third, future opportunities for site development are not taken into account in the site selection process, although both municipalities and companies can influence the site quality by specific site development measures.It is shown, that an integrated planning approach is missing, which enables a regional corporate site planning with measure allocation based on qualitative and quantitative regional location factors under consideration of municipal and corporate influence on the location development. The proposed research project MetroPlant aims at the development of such an integrated planning approach. Based on the results of a preliminary study, regional location factors and their influenceability are empirically researched. Based on the gained knowledge, an assessment model is developed which enables a deterministic comparison of site alternatives on the basis of economically relevant quantitative and qualitative regional location factors under consideration of company-specific site requirements. Subsequently, a decision model is developed, which enables both a site selection under consideration of municipal and corporate influence on location quality and an allocation of corporate site development measures under budget restrictions. The potential of the integrated planning approach is investigated in case studies. Moreover, further research areas in the framework of regional site planning and development are identified. The achieved results are transferred in science and industry by various publications.