Development of an integrated planning approach for corporate site selection and measure allocation for the improvement of location quality under consideration of dynamic location development in metropolitan areas (MetroPlant)

在全球化和城市化等大趋势持续发展的过程中，德国和欧洲的空间结构正在发生变化。一个可观察到的发展是所谓的大都市地区的出现。与城市周围的集聚区相比，大都市区提供了多种多样的空间结构，这些空间结构与经济上高度相关的定性和定量区位因素的质量差异相结合。为了在区域层面上对公司场地规划进行经济决策，必须考虑到这些差异。通过对研究现状的分析，提出了基于模型的企业区域选址规划的研究需求。现有决策模型存在三大缺陷：首先，现有决策模型关注全局选址规划，考虑的定量区位因素较少；当这些模型应用于区域阶段时，在区位决策中忽略了重要的定性和定量区位因素。其次，现有的决策模型将公司对公司站点的随时间变化的需求视为静态需求。第三，在选址过程中没有考虑到未来的场地开发机会，尽管市政当局和公司都可以通过具体的场地开发措施影响场地质量。研究表明，缺乏一种综合规划方法，能够在考虑城市和企业对区位发展影响的基础上，基于定性和定量的区域区位因素进行测度分配的区域企业选址规划。拟议的研究项目MetroPlant旨在发展这样一种综合规划方法。在初步研究的基础上，对区域区位因素及其影响能力进行了实证研究。根据所获得的知识，开发了一个评估模型，在考虑公司具体场地要求的基础上，根据与经济相关的定量和定性区域位置因素，对备选场地进行确定性比较。随后，开发了一个决策模型，该模型既可以考虑市政和企业对地点质量的影响进行选址，也可以在预算限制下分配企业场地开发措施。在个案研究中调查了综合规划方法的潜力。此外，在区域场地规划和发展的框架下，确定了进一步的研究领域。所取得的成果通过各种出版物在科学和工业上转移。

In the course of ongoing megatrends such as globalization and urbanization, the spatial structure in Germany and Europe is changing. One observable development is the emergence of so-called metropolitan regions. In comparison to agglomerations around cities, metropolitan regions offer a great variety of spatial structures, which go together with differences in the quality of economically highly relevant qualitative and quantitative location factors. In order to take economic decisions in corporate site planning on a regional level, these differences have to be taken into account.An analysis of the current research shows a research demand in the field of model-based corporate regional site planning. Three major shortcomings in existing models are identified: First, existing decision models focus on global site planning considering few quantitative location factors. In case of an application of these models on a regional stage, important qualitative and quantitative location factors are neglected in the location decision. Second, existing decision models consider companys time varying requirements for a corporate site as static requirements. Third, future opportunities for site development are not taken into account in the site selection process, although both municipalities and companies can influence the site quality by specific site development measures.It is shown, that an integrated planning approach is missing, which enables a regional corporate site planning with measure allocation based on qualitative and quantitative regional location factors under consideration of municipal and corporate influence on the location development. The proposed research project MetroPlant aims at the development of such an integrated planning approach. Based on the results of a preliminary study, regional location factors and their influenceability are empirically researched. Based on the gained knowledge, an assessment model is developed which enables a deterministic comparison of site alternatives on the basis of economically relevant quantitative and qualitative regional location factors under consideration of company-specific site requirements. Subsequently, a decision model is developed, which enables both a site selection under consideration of municipal and corporate influence on location quality and an allocation of corporate site development measures under budget restrictions. The potential of the integrated planning approach is investigated in case studies. Moreover, further research areas in the framework of regional site planning and development are identified. The achieved results are transferred in science and industry by various publications.