Logistical product portfolio assessment

物流产品组合评估

• 批准号: 423857520
• 负责人: Professor Dr.-Ing. Peter Nyhuis
• 金额: --
• 依托单位: Institut für Fabrikanlagen und Logistik (IFA)
• 依托单位国家: 德国
• 项目类别: Research Grants
• 财政年份: 2019
• 资助国家: 德国
• 起止时间: 2018-12-31 至 2021-12-31
• 项目状态: 已结题
• 来源: https://gepris.dfg.de/gepris/projekt/423857520?language=en
• 关键词: Logistical; product; portfolio; assessment

Established approaches to portfolio valuation support the composition of product portfolios. In most cases, however, they focus on economic and market potential-oriented aspects. Conversely, there is a lack of logistical consideration of the products. This holds the danger that products, which are to be evaluated positively with regard to financial ratios or their market potential, but at the same time have a very negative influence on the logistics performance of the company, are not subjected to a critical assessment.For this reason, an approach for a logistic product portfolio evaluation is to be developed in the research project proposed here. Therefore, a systematic description of the cause-effect relationships between a product portfolio and the logistic target values is to be carried out in order to estimate the influence of specific products from this portfolio on the logistic performance and the logistic costs of an internal supply chain. The combination with other evaluation parameters enables a multi-criteria product portfolio optimization. The research project pursues two consecutive subgoals. The first subgoal is to enable a model-based, logistical evaluation of product portfolios and their products. First, relevant driver variables (e.g. characteristics of product portfolios and products) are to be identified and their influence on logistics performance and logistics costs is to be made describable via effective relationships. Based on this, concrete evaluation techniques will be developed in order to assess the logistic-relevant properties of a product portfolio and to identify critical products from a logistic point of view. The second subgoal of the research project is the integration of logistic-oriented findings into a methodology for multicriterial product portfolio evaluation and optimization. For this the question is to be answered which dimensions (e.g. market potential oriented) should be evaluated and which evaluation techniques can be used, e.g. to analyse the logistic-relevant characteristics and to identify critical products from a logistical point of view. The evaluation and optimization should be designed as a universally applicable and easy to implement workshop format. In order to facilitate the implementation and increase resistance to errors, the concept is to be supported by a software application that can be adapted to individual constraints and scenarios. In order to assess the effects of potential optimization measures on logistics performance and logistics costs, it will be determined how the resulting logistics performance and the resulting logistics costs can be model-based estimated in the event of a change in the product portfolio.

既定的组合估值方法支持产品组合的组成。然而，在大多数情况下，它们侧重于面向经济和市场潜力的方面。相反，缺乏对产品的后勤考虑。这就存在着这样的危险，即那些在财务比率或市场潜力方面得到积极评价，但同时对公司的物流绩效产生非常负面影响的产品，没有受到严格的评价。为此，本文提出了一种物流产品组合评价方法。因此，系统地描述产品组合与物流目标值之间的因果关系，以估计该组合中的特定产品对内部供应链的物流绩效和物流成本的影响。与其他评估参数的组合实现了多标准产品组合优化。该研究项目追求两个连续的子目标。第一个子目标是对产品组合及其产品进行基于模型的后勤评估。首先，要确定相关的驱动变量（如产品组合和产品的特性），并通过有效的关系来描述它们对物流绩效和物流成本的影响。在此基础上，将开发具体的评价技术，以评估产品组合的物流相关属性，并从物流角度确定关键产品。该研究项目的第二个子目标是将物流导向的研究结果整合到多标准产品组合评估和优化的方法中。为此，需要回答的问题是，应当评价哪些方面（例如，面向市场潜力），可以使用哪些评价技术，例如，分析与物流有关的特点，并从物流的角度确定关键产品。评估和优化应设计成普遍适用且易于实施的研讨会形式。为了便于实施和提高对错误的抵抗力，这一概念将得到一个可适应个别限制和情况的软件应用程序的支持。为了评估潜在的优化措施对物流绩效和物流成本的影响，将确定在产品组合发生变化的情况下，如何基于模型估计由此产生的物流绩效和由此产生的物流成本。