INVESTIGATIVE STUDY ON THE REFORM OF ENTERPRISE IN CHINA

本文通过对中国汽车工业的研究，探讨了中国企业的改革。我们得到了以下认识：1、80年代中国实行了地方分权，实行市场化改革和对外开放政策。地方政府成为一个经济单位。由此引发了产业结构的分散化和趋同化。2、中国汽车产业政策的核心问题在于组装和零部件产业的集中化、技术现代化和产品多样化，而对生产、投资和外国资本/技术引进的批准和许可是这一政策的实施手段。在此我们可以发现两个问题：一是汽车产业作为社会结构、企业制度和产业结构市场化/现代化的火车头的定位不合理， ...更多信息 第二，外资只能从那些全球市场占有率低、国际竞争力弱、风险大的企业中引进。这些矛盾将需要修改政策，以更高的成就标准和更慢的目标时间。3，我们通过听取中日公司经理的意见，从市场营销的角度研究了被迫适应经济改革的中国企业的结构和行为方面。分散引进国外先进技术的当代中国汽车制造企业，在企业层面也在抓紧培养必要的技术人才，如果没有一个培训政策来促进所有层面-公司、行业和整个经济-的整个培训活动的整合，20世纪80年代，日本汽车制造商落后于在中国持续生产乘用车的步伐，因为他们不得不在美国建立公司和工厂，以改善日本U.S.auto的问题。目前尚不清楚他们是否能在不久的将来参与中国的乘用车生产。如果没有，这意味着他们将放弃盈利机会。但他们应该与中国公司分享巨大的利润机会，解决乘用车大规模生产后的环境和自然资源问题。6、我们研究了德国汽车公司的生存斗争和战略，特别是大众汽车集团在中国上海和长春的工厂进行了大量投资的案例研究。本文阐述了大众汽车集团目前为在亚洲市场取得一席之地而采取的竞争战略、组织战略和营销战略。本文的实证核心是对大众汽车集团全球战略在中国和亚洲市场的渗透程度进行了最新研究。少

We studied the reform of Chinese enterprise through researching Chinee automotive industry. We gained following knowledge :1, In 80's China decentralised the power to local government and took the policy of marketization and open-door policy. Local government became a economic unit. As a result, the scatterzation and similarization of industrial structure were raised. It is very difficult to concentrate and modernize industries without local sacrifices.2, Central issue of the policy of automotive industry in China lies in concentration, technical modernization, and product prolification of the assembly and components industries, and approval and licensing toward production, investment and foreign capital/technology introduction are so designed as means of implementation of this policy. We can find two questions here : First comes from an irrational setting of automotive industry to be the locomotive for marketization/modernization of the social structures, corparate systems and industr … More ial infrastructure, contrary to automotive industry realizing as the reflection of these, Second, introduction of foreign capital can be achieved only from those firms which take higher risks because of their smaller global market penetration and weaker international competitiveness. These contradictions will necessitate revision of the policy to a higher standard of achievement and a slower timing of goal.3, We studied the structural and behavioral aspects of the Chinese enterprises which are forced to adapt themselves to the economic reformation especially from the point of view of marketing through hearing from managers in both Chinese and Japanese companies.4, Contemporary Chinese automobile manufacturers who are transfering advanced technology from foreign countries in a scattered manner, at company level, are also rushing to train necessary skilled manpower, without having a training policy that promote the integration of entire training activities at all levels -- the company, the industry and economy as a whole.5, Japanese car maker fell behind the continuous production of passenger car in China because they had to build up their firms and plant in America to make Japan U.S.auto issues better in 1980s. It is not clear wether they can take part in the passenger car production in China in recent future. If not, it means they will pass up the profit opportunity. But they should share the great profit opportunity with chinese companies to solve the problems of environment and natural resources next to the mass production of passenger car.6, We studied the struggle and strategies for survival going on among the German automobile companies, especially on the case study of Volkswagen Group which made a big investment in the plants in Shanghai and in Changchun, China. We explains the competitive, organizational and marketing strategies of Volkswagen Group currently acrambling to get the share in Asia. The empirical core of here is a latest research of the extent to which the global strategies of Volkswagen Group has permeated the markets in China and in Asia. Less