A Research on Foreign-affiliated Corporations' Strategies

本文以大洋洲地区对外资企业经营战略研究较少的企业为研究对象，首先，在参考文献较少的情况下，利用统计数据掌握了澳大利亚经济和企业的概况。我们认识到澳大利亚和日本之间的经济关系非常重要。日本和澳大利亚之间的贸易不仅很大，而且对澳大利亚汽车行业就业方面的影响也不小，因为澳大利亚没有自己的国家制造商。其次，我们向澳大利亚的外国附属公司发出了调查问卷，以收集和分析它们(我们在日本也进行了同样的调查)。我们理解澳大利亚本身的全球化。澳大利亚原本是一个移民国家。它已经接纳了很多移民。诚然，在当地，它靠近一个亚洲地区。来自日本的外国附属公司已经走出去，但规模并不是那么大。另一方面，美国和英国的外国附属公司规模相对较大，因为他们没有语言障碍。他们似乎像母公司一样，在战略上积极采用新的全球管理目标或会计方法。我们认为他们调查了澳大利亚市场，因为许多人指出澳大利亚消费者的价格意识很强。第三，我们采访了澳大利亚和日本的一些公司。那些认为与日本的关系很重要的公司，有强烈的倾向认为这是一种人际关系。我们认识到，政府(包括澳大利亚)的政策和活动对外国附属公司的行动产生了很大影响。

We have researched by focusing on the corporations of the Oceania area which had little studied about the management strategies of foreign-affiliated corporations.First, we grasped the outline of the Australian economy and companies by using statistics data since there was specifically little reference released. We recognized the economical relationship between Australia and Japan has been very important. The trade between Japan and Australia is not only very big, but also the influence on the Australian employment aspect in the automobile industry is not small, because Australia doesn't' have its own country maker. Two in four automobile makers are Japanese origin.Second, we sent out questionnaire to foreign-affiliated corporations in Australia in order to collect and analyze them (we did the same investigation in Japan). We understood the globalization of Australia itself. Australia is originally the country of immigration. It has accepted a lot of immigrant. It is true that locally it is close to an Asian area. Foreign-affiliated firms from Japan have marched out but the size is not so big. On the other hand, foreign-affiliated firms from the USA and the UK are comparatively large in size because they don't have the barrier in language. They seem to adopt positively a new global management target or accounting techniques on its strategy like the parent companies do. We thought that they have investigated the Australian market, because many pointed out the strong price-consciousness of Australia consumers.Third, we interviewed some companies in Australia and Japan. The companies that think a relation with Japan as important have the strong tendency to think a human relation. We recognized that the policy and activity of the government (including Austrade) have had big influence on foreign-affiliated companies' action.