Buying Behavior and Customer Lifetime Value in CRM
Buying Behavior and Customer Lifetime Value in CRM
批准号:
19530383
负责人:
ABE Makoto
金额:
$1.66万
依托单位:
依托单位国家:
日本
项目类别:
Grant-in-Aid for Scientific Research (C)
财政年份:
2007
资助国家:
日本
项目状态:
已结题
起止时间:
2007 至 2010
中文摘要
在本研究中,在非契约式 CRM 下,构建了消费者行为模型,根据客户的交易数据来估计客户的终身价值。特别是,该研究通过RFM(新近度、频率和货币价值)指标中的购买率、生命周期和每笔交易支出等相互关联的行为来识别客户的购买特征,并构建了客户终身价值(CLV)模型。所提出的模型还将客户特征与这三种行为联系起来,而这三种行为又与 CLV 相关联,以提供有关客户获取的有用见解。
英文摘要
In this research, under non-contractual CRM, a consumer behavior model was constructed to estimate customer lifetime value from his/her transaction data. In particular, the research identified customers' buying traits through the interrelated behaviors of purchase rate, lifetime, and spending per transaction from their RFM(Recency, Frequency, and Monetary-value) measures, and constructed a model of Customer Lifetime Value(CLV). The proposed model also related customer characteristics to the three behaviors, which, in turn, are linked to CLV to provide useful insight into customer acquisition.
期刊论文(0)
专著(0)
科研奖励(0)
会议论文
登录
查看更多内容
代替案の絞り込み過程を組み込んだブランド選択行動分析
品牌选择行为分析结合了缩小替代品范围的过程
DOI:
--
发表时间:
2012
期刊:
オペレーションズ・リサーチ誌
影响因子:
--
作者:
[勝又壮太郎, 阿部誠]
通讯作者:
阿部誠
RFM指標と顧客生涯価値:階層ベイズモデルを使った非契約型顧客関係管理における消費者行動の分析
RFM指标和客户终身价值:使用分层贝叶斯模型分析非合同客户关系管理中的消费者行为
DOI:
--
发表时间:
2011
期刊:
日本統計学会和文誌
影响因子:
--
作者:
[Masataka Ban, Nobuhiko Terui, and Makoto Abe, マーケティング史研究会, 平木多賀人, Kazuo Usui, 阿部誠]
通讯作者:
阿部誠
RFM Measures and Customer Lifetime Value : Investigating the Behavioral Relationship in a Non-Contractual Setting
RFM 测量和客户终身价值:调查非合同环境中的行为关系
DOI:
--
发表时间:
2010
期刊:
Proceeding to the International Workshop on Bayesian Statistics and Marketing
影响因子:
--
作者:
[Masataka Ban, Nobuhiko Terui, and Makoto Abe, Makoto Ab]
通讯作者:
Makoto Ab
Webマーケティングの科学-リサーチとネットワーク 第5章
网络营销科学 - 研究与网络第 5 章
DOI:
--
发表时间:
2007
期刊:
影响因子:
--
作者:
[山本晶, 阿部誠]
通讯作者:
阿部誠
DOI:
10.1287/mksc.1090.0502
发表时间:
2009-05-01
期刊:
MARKETING SCIENCE
影响因子:
5
作者:
[Abe, Makoto]
通讯作者:
Abe, Makoto
共 32 条
Studies on intermediate pseudoconvexity in complex spaces
-
批准号:17K05301
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$2.33万
-
财政年份:2017
-
负责人:ABE Makoto
-
依托单位:
Development of health monitoring system using clothing-type photoplethysmogram
-
批准号:25870040
-
项目类别:Grant-in-Aid for Young Scientists (B)
-
资助金额:$1.75万
-
财政年份:2013
-
负责人:ABE Makoto
-
依托单位:
Derivation of customer lifetime value and building decision support model for a company
-
批准号:25380562
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$1.66万
-
财政年份:2013
-
负责人:ABE Makoto
-
依托单位:
Study on insect feeding resistance mechanism of bur gourd, Sicyos angulatus
-
批准号:23658052
-
项目类别:Grant-in-Aid for Challenging Exploratory Research
-
资助金额:$2.5万
-
财政年份:2011
-
负责人:ABE Makoto
-
依托单位:
Role of Trps1 in temporomandibular development
-
批准号:23592698
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$3.33万
-
财政年份:2011
-
负责人:ABE Makoto
-
依托单位:
English Writing Activities Using Peer Learning: Noticing of the Language and the Role of Model Text
-
批准号:22520602
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$1.75万
-
财政年份:2010
-
负责人:ABE Makoto
-
依托单位:
Role of retinoic acid catabolising enzyme in craniofacial development
-
批准号:21791785
-
项目类别:Grant-in-Aid for Young Scientists (B)
-
资助金额:$2.75万
-
财政年份:2009
-
负责人:ABE Makoto
-
依托单位:
DIVISORS AND MEROMORPHIC CONVEXITY IN A STEIN SPACE
-
批准号:20540180
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$2.66万
-
财政年份:2008
-
负责人:ABE Makoto
-
依托单位:
Role of Hand2 in osteoblast differentiation
-
批准号:19791344
-
项目类别:Grant-in-Aid for Young Scientists (B)
-
资助金额:$2.36万
-
财政年份:2007
-
负责人:ABE Makoto
-
依托单位:
Studies on meromorphic convexity in Stein spaces
-
批准号:18540188
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$1.39万
-
财政年份:2006
-
负责人:ABE Makoto
-
依托单位:
Exploration on an Expansion of Production by Japanese Manufactures based in China and its Influence over Japanese Economy
-
批准号:17530218
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$1.95万
-
财政年份:2005
-
负责人:ABE Makoto
-
依托单位:
Decision Support System for CRM based on an Individual Level Model
-
批准号:15530282
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$1.02万
-
财政年份:2003
-
负责人:ABE Makoto
-
依托单位:
Global Production of Japanese Multinationals and its Consequences for Industries and Employment in Japan : case of electrical appliance industry
-
批准号:14530062
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$1.22万
-
财政年份:2002
-
负责人:ABE Makoto
-
依托单位:
INVESTIGATING BEHAVIORAL EXPLANATIONS FOR ASYMMETRIC PRICE COMPETITION
-
批准号:11680439
-
项目类别:Grant-in-Aid for Scientific Research (C)
-
资助金额:$1.15万
-
财政年份:1999
-
负责人:ABE Makoto
-
依托单位:
Some Structural Changes of the Labor Market under the New Technology and the Industrial Relations
-
批准号:04630030
-
项目类别:Grant-in-Aid for General Scientific Research (C)
-
资助金额:$0.9万
-
财政年份:1992
-
负责人:ABE Makoto
-
依托单位:
海外基金