Flexible models and methods for cognitive model-based decision-making

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This project aims to apply mathematical decision models to important questions of basic and applied science. Advances will be pursued through an interdisciplinary effort, combining recent developments in econometric and statistical methods, cognitive science and computing. The expected outcomes will bring a proven and powerful approach to a new range of questions investigating psychological aspects of choices about health care and consumer purchases. This project will provide significant benefits to the wider scientific community to understand basic cognition, and human behaviour in many domains.