TESTING THE EFFECTIVENESS OF TARGETED SMOKING CESSATION MESSAGES IN CONSTRUCTION

描述(申请人提供)：与白领相比，蓝领工人，特别是建筑行业的蓝领工人吸烟的可能性更大，吸烟更严重，戒烟的成功率更低。由于建筑工作的暂时性，传统的以雇主为基础的工地干预对这一人群来说是不现实的。对基于工会的戒烟干预措施的研究是有希望的，但需要更多的工作来开发简单、成本效益高的干预措施，这些干预措施可以在更大的工会团体中实施和维持。这项研究将开发和测试一种创新和可持续的干预措施，以增加工会木匠和地板工人对戒烟的参与。利用市场营销和健康传播中的受众细分技术，我们将制定并向这些员工的不同细分群体传递有针对性的戒烟信息。这种方法有重点但简单，如果被发现是有效的，很容易被工会和贸易组织采用。该应用程序的总体目标是通过增加工会赞助的全面戒烟计划的注册人数，在这一高危群体中促进戒烟。我们将使用受众细分来创建有针对性的信息，以激励戒烟行动。在制定了目标信息后，我们将进行一项随机对照试验，比较基于受众细分的目标信息与标准戒烟教育。所有木匠将收到戒烟信息，并获得全面的工会赞助的戒烟计划。干预组的木匠将收到额外的有针对性的材料，以鼓励他们参加工会的戒烟计划。干预措施将包括根据我们对吸烟木匠进行的形成性研究得出的受众细分数据，每月发送邮件。主要研究结果是干预6个月后参加戒烟计划的人数。其他结果包括戒烟率、吸烟数量和戒烟准备。我们的研究是基于这样一个假设，即更有效的戒烟信息可以通过员工的态度和信念数据来塑造。我们将测试根据受众细分收到有针对性信息的木匠是否更有可能参加工会赞助的戒烟计划，更有可能表现出戒烟意愿的变化，以及更有可能戒烟。

DESCRIPTION (provided by applicant): Blue-collar workers, particularly in the construction trades, are more likely to smoke, smoke more heavily, and have less success in quitting compared to white-collar workers. Due to the transient nature of construction work, traditional employer-based worksite interventions are not practical for this population. Research on union-based smoking cessation interventions is promising, but more work is needed to develop simple, cost- effective interventions that can be implemented and sustained in larger union groups. This study will develop and test an innovative and sustainable intervention to increase participation in smoking cessation among union carpenters and floor layers. Using audience segmentation techniques from marketing and health communication, we will develop and deliver targeted smoking cessation messages to different sub-groups of these workers. This approach is focused but simple, and can easily be adopted by unions and trade organizations if found to be effective. The overall aim of this application is to promote smoking cessation in this high-risk group by boosting enrollment in a union-sponsored comprehensive smoking cessation program. We will use audience segmentation to create targeted messages that motivate action toward smoking cessation. After developing targeted messages, we will conduct a randomized controlled trial comparing targeted messaging based on audience segmentation versus standard smoking cessation education. All carpenters will receive information on quitting smoking, and access to comprehensive union-sponsored smoking cessation program. Carpenters in the intervention group will receive additional targeted materials to encourage enrollment in the union's smoking cessation program. The intervention will include monthly mailed messages based on audience segmentation data from our formative research among carpenters who smoke. The main study outcome is rates of enrollment in the smoking cessation program six months after the intervention. Other outcomes include quit rates, number of cigarettes smoked, and readiness to quit. Our study is based on the hypothesis that more effective smoking cessation messages can be shaped by data on attitudes and beliefs among workers. We will test whether carpenters who receive targeted messages based on audience segmentation are more likely to enroll in the union sponsored smoking cessation program, more likely to show change in readiness to quit smoking, and more likely to quit smoking.