The Mediatization of Gambling III: The Example of Individual Investors

现代金融市场的特点是信息和通信技术的广泛使用。媒体技术的扩散不仅为金融投机创造了一个全球性的舞台，而且也增加了金融市场对危机的脆弱性。它也扩大了小投资者的机会之窗。该研究项目旨在重建人种学上最近的知识基础和个人投资者的战略，这些知识基础和战略是与金融市场的媒介化并行发展的。核心问题将是小投资者将如何努力克服其结构上的不确定性，以及通过何种调解投资策略以及通过何种形式的意义，他们将找到在金融市场上采取行动的充分保证。特别令人感兴趣的将是新的在线社区的作用，这些社区希望赋予个人投资者进行交易的权力，比如交易学校或社交交易平台。作为我们在优先计划的前两个阶段对媒介世界的研究的延续和扩大，小投资者的社会世界将与体育赌徒和扑克玩家的社会世界进行比较。这种比较有助于深入了解这些截然不同的博彩中介世界的共同特征和差异，同时也有助于扩展和完善我们过去提出的反身性中介概念。在优先项目medialized Worlds中，该项目位于研究区域A（动作和交互形式）。然而，研究结果可能对优先计划的两个剩余研究领域也具有重要意义。

Modern financial markets are characterized by the pervasive use of information and communication technologies. The diffusion of media-technology has not only led to a worldwide stage for financial speculation but also to an increase of vulnerability of the financial markets for crisis. It has also widened the window of opportunity for the small investor. The research project aims at reconstructing ethnographically recent knowledge bases and strategies of individual investors which have developed parallel to the mediatization of the financial markets. The central question will be how the small investors will try to overcome their structural uncertainty and by which strategies of mediatized investment and through which forms of meaning they will find the sufficient reassurance to act on the financial market. Of special interest will be the role of new online communities that want to empower the individual investors for trading such as trading schools or social trading platforms. In continuation and as a widening of our research during the first two phases of the Priority Program on mediatized worlds the social world of small investors shall be compared to those of sports gamblers and poker players. This comparison promises insights into common traits and disparities of these widely different worlds of mediatized gambling but also serves the purpose to expand and refine the concept of reflexive mediatization we have put forward in the past. Within the Priority Program Mediatized Worlds the project is located in research area A (action and interaction forms). Nevertheless, research results might also be significant for the two remaining research areas of the Priority Program.