A Research on Foreign-affiliated Corporations' Strategies

本文以大洋洲地区的企业为研究对象，对外资企业的管理策略研究较少。首先，由于澳大利亚公布的参考资料特别少，我们通过统计数据掌握了澳大利亚经济和企业的概况。我们认识到澳大利亚和日本之间的经济关系一直非常重要。日本和澳大利亚之间的贸易不仅非常大，而且在汽车行业对澳大利亚就业方面的影响也不小，因为澳大利亚没有自己的国家制造商。四分之二的汽车制造商来自日本。其次，我们向澳大利亚的外资企业发放问卷，收集和分析问卷（我们在日本也做了同样的调查）。我们了解澳大利亚本身的全球化。澳大利亚最初是一个移民国家。它接受了许多移民。的确，在当地它接近亚洲地区。来自日本的外国附属公司已经进军海外，但规模还没有那么大。另一方面，来自美国和英国的外国附属公司规模相对较大，因为他们没有语言障碍。他们似乎像母公司一样积极地采用新的全球管理目标或会计策略。我们认为他们已经调查了澳大利亚市场，因为许多人指出澳大利亚消费者的价格意识很强。第三，我们采访了澳大利亚和日本的一些公司。那些认为与日本的关系很重要的公司更倾向于考虑人与人之间的关系。我们认识到，政府（包括澳大利亚贸易委员会）的政策和活动对外国附属公司的行为有很大的影响。

We have researched by focusing on the corporations of the Oceania area which had little studied about the management strategies of foreign-affiliated corporations.First, we grasped the outline of the Australian economy and companies by using statistics data since there was specifically little reference released. We recognized the economical relationship between Australia and Japan has been very important. The trade between Japan and Australia is not only very big, but also the influence on the Australian employment aspect in the automobile industry is not small, because Australia doesn't' have its own country maker. Two in four automobile makers are Japanese origin.Second, we sent out questionnaire to foreign-affiliated corporations in Australia in order to collect and analyze them (we did the same investigation in Japan). We understood the globalization of Australia itself. Australia is originally the country of immigration. It has accepted a lot of immigrant. It is true that locally it is close to an Asian area. Foreign-affiliated firms from Japan have marched out but the size is not so big. On the other hand, foreign-affiliated firms from the USA and the UK are comparatively large in size because they don't have the barrier in language. They seem to adopt positively a new global management target or accounting techniques on its strategy like the parent companies do. We thought that they have investigated the Australian market, because many pointed out the strong price-consciousness of Australia consumers.Third, we interviewed some companies in Australia and Japan. The companies that think a relation with Japan as important have the strong tendency to think a human relation. We recognized that the policy and activity of the government (including Austrade) have had big influence on foreign-affiliated companies' action.