Self-Management of Cardiovascular Disease

建议的计划是一项多媒体运动，以协助市民自我管理心血管疾病及其危险因素。具体而言，该运动将促进成年人心血管疾病的诊断、治疗和有效的自我管理;将增加对心血管疾病及其危险因素的认识，并将为家庭和照顾者提供持续的支持。这一系列产品有可能满足紧急的医疗和公共卫生需求，并向广大受众提供商业上可行的产品。在第一阶段，我们将采访患者，照顾者和专业人士谁与CVD及其危险因素的经验。将特别关注非洲裔美国人和西班牙裔/拉丁裔美国人。我们将分析这些采访的内容。从内容中，我们将为视频组件，附带的资源指南和原型Web模块生成创意计划。这些创意计划将首先由我们的顾问委员会审查，然后由焦点小组审查。我们将相应地修改创意计划。将对创意计划和原型进行定量和定性测试，以确保它们满足患有CVD或有CVD风险的成年人及其照顾者的信息和支持需求。在第二阶段，我们将根据第一阶段研究中验证的概念制作视频、资源指南和一个功能齐全的网络模块。拟议的商业应用：完成的视频、资源指南和网络模块将通过医生、卫生专业人员和为CVD患者服务的组织以及互联网卫生网站、企业内联网网站和互联网门户网站分发。State of the Art已成功地将许多其他患者教育材料推向该市场，并已建立联系人和关系，以协助营销。

The proposed project is a multi-media campaign to assist people in the self-management of cardiovascular disease and its risk factors. Specifically, the campaign will promote diagnosis, treatment and effective self-management of CVD in adults; will increase knowledge about CVD and its risk factors, and will provide on-going support for families and caregivers. This series has the potential to meet urgent medical and public health needs, as well as to offer commercially viable products to a wide audience. In Phase I, we will interview patients, caregivers, and professionals who have experience with CVD and its risk factors. There will be a special focus on African Americans and Hispanic/Latino Americans. We will analyze the content of these interviews. From the content we will generate creative plans for a video component, an accompanying resource guides, and a prototype web module. These creative plans will be reviewed first by our Board of Advisors, and then by focus groups. We will revise the creative plans accordingly. The creative plans and the prototype will be quantitatively and qualitatively tested to ensure that they meet the informational as well as the supportive needs of adults with or at risk for CVD, and their caregivers. In Phase II, we will produce the video, the resource guide, and a fully functioning web module based on the concepts validated in Phase I research. PROPOSED COMMERCIAL APPLICATIONS: The completed video, resource guide, and web module will be distributed through physicians, health professionals and organizations that serve CVD patients, as well as Internet health websites, corporate Intranet sites, and Internet Web Portals. State of the Art has successfully marketed many other patient education materials to this market and already has contacts and established relationships to assist in the marketing.