WOMEN IN TRANSITION: THE CRUCIAL YEARS BEFORE MENOPAUSE

拟议的项目是一项针对40-55岁妇女的预防性健康宣传运动，宣传她们在围绝经期面临的健康风险，以及她们可以做些什么来降低死亡率和提高福祉。在第一阶段，制定了材料的创造性计划，并对有效性进行了研究。第二阶段的产品将包括：两盘录像带和随附的印刷小册子，一套供40- 55岁妇女的一般观众使用，一套供40-55岁非裔美国妇女观众使用;一份每日保健计划书和一个供所有40-55岁妇女使用的网站。第二阶段产品的制作将把第一阶段的调查结果纳入两个广播质量录像带的制作、两本小册子和每日健康计划的设计和印刷以及互动网站的创建。这些材料将由顾问委员会和焦点小组进行审查，并与目标受众和卫生专业人员进行测试，以确保每种产品都符合信息和妇女的支助需要40-55.然后，将对来自不同背景的妇女对视频、印刷品和网站材料进行定量测试，以衡量其有效性和对整体福祉和预防性生活方式的影响。拟定商业应用：完整的教育包将通过设有妇女健康中心的医院、宣传团体和教会、医生、卫生组织和专门从事保健媒体的录像分发者向妇女推销。最先进的国家已成功地销售了其他几个录像带/打印包到这个市场，并已接触和建立关系，以协助营销。

The proposed project is a preventive health promotion campaign for women 40-55 about the health risks they face in perimenopause and what they can do to decrease mortality rates and increase well being. In Phase I, the creative plans for the materials were developed and researched for effectiveness. Phase ll products will include: two videotapes and accompanying print booklets, one set for a general audience of women 40- 55 and one set for an African American audience of women 40-55; a daily health planner and a website for all women 40-55. Production of the Phase II products will incorporate Phase I findings into the production of two broadcast quality videotapes, design and printing of the two booklets and daily health planner and creation of the interactive website Before completion, these materials will be reviewed by the Board of Advisors and focus group tested with the target audiences and health professionals to ensure that each product meets the informational as well as the supportive needs of women 40-55. The video, print and website materials will then be quantitatively tested with women from diverse backgrounds to measure effectiveness and impact on overall well being and preventive lifestyles. PROPOSED COMMERCIAL APPLICATION: The complete educational packages will be marketed to women through hospitals with women's health centers, advocacy groups and churches, doctors, HMO's and video distributors who specialize in health care media. State of the Art has successfully marketed several other videotape/print packages to this market and already has contacts and established relationships to assist in the marketing.