WOMEN IN TRANSITION: THE CRUCIAL YEARS BEFORE MENOPAUSE

拟议的项目是一项针对40-55岁妇女的预防性健康促进运动，宣传她们在围绝经期面临的健康风险，以及她们可以做些什么来降低死亡率和增进福祉。在第一阶段，对材料的创造性计划进行了开发和有效性研究。第二阶段的产品将包括：两盘录像带和随附的印刷小册子，一套面向40-55岁的普通女性观众，一套面向40-55岁的非裔美国观众；一个每日健康规划者和一个网站，面向40-55岁的所有女性。第二阶段产品的制作将把第一阶段的结果纳入制作两个广播级质量的录像带，设计和印刷两本小册子和日常保健规划，并在完成之前创建互动网站，这些材料将由顾问委员会和重点小组审查，并与目标受众和保健专业人员一起测试，以确保每一种产品都满足40-55岁妇女的信息和支持需求。然后，将对来自不同背景的女性进行视频、印刷和网站材料的量化测试，以衡量其对整体福祉和预防性生活方式的有效性和影响。拟议的商业应用：完整的教育包将通过设有妇女健康中心的医院、倡导团体和教堂、医生、保健组织和专门从事保健媒体的视频发行商向妇女销售。最先进的技术已经成功地向这个市场销售了其他几个录像带/印刷品包装，并已经有了帮助营销的联系人和建立的关系。

The proposed project is a preventive health promotion campaign for women 40-55 about the health risks they face in perimenopause and what they can do to decrease mortality rates and increase well being. In Phase I, the creative plans for the materials were developed and researched for effectiveness. Phase ll products will include: two videotapes and accompanying print booklets, one set for a general audience of women 40- 55 and one set for an African American audience of women 40-55; a daily health planner and a website for all women 40-55. Production of the Phase II products will incorporate Phase I findings into the production of two broadcast quality videotapes, design and printing of the two booklets and daily health planner and creation of the interactive website Before completion, these materials will be reviewed by the Board of Advisors and focus group tested with the target audiences and health professionals to ensure that each product meets the informational as well as the supportive needs of women 40-55. The video, print and website materials will then be quantitatively tested with women from diverse backgrounds to measure effectiveness and impact on overall well being and preventive lifestyles. PROPOSED COMMERCIAL APPLICATION: The complete educational packages will be marketed to women through hospitals with women's health centers, advocacy groups and churches, doctors, HMO's and video distributors who specialize in health care media. State of the Art has successfully marketed several other videotape/print packages to this market and already has contacts and established relationships to assist in the marketing.