A cultural geographical study on the production, circulation and consumption of "regional culture"

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In this research project, we aimed to investigate on how “the regional cultures” were produced, circulated and consumed during the modern era from cultural geographical perspective. The term “regional culture” means here not only a ‘way of life’ in a specific region but also a way how relevant region is represented by natives or others. Consequently, subject matters we covered in this study include not only the theme of tourism, folklore, folk craft, but also the events like regional exhibition, products exhibition in department store and so on. In the result, we articulated, through various case studies, some aspects of complex imbrication in the relationship among development of communication and transportation, deployment of mass media and advertising, and popularization of behavior and discourse around consumption along with the upgrowth of capitalism in the moment and contextof the manifestation of “regional culture”.