Development of an application-oriented tool for economical development to support companies in site and development planning in metropolitan regions ("TransferMetroPlant")

设施选址规划是企业重要的战略规划任务。企业选址对企业定位和竞争力的影响是显著的。与此同时，地区内的市政当局相互竞争，以吸引和留住成功的公司。在这种情况下，市政当局的目标是通过不断发展，为公司创造理想的条件。公司也有机会根据自己的要求，通过采取合适的措施来开发网站。然而，现有的场址规划方法并没有考虑到场址随时间的发展。因此，在之前的项目“MetroPlant”中开发了一种综合规划方法，以支持公司对场地的评估、选择和开发。在这方面，确定了进一步的研究需要，这就是为什么从研究伙伴、市政当局和公司的角度来看，进一步发展规划方法似乎是必要的。确定的研究需要有三个方面。首先，由于丢失了数据，公司通常无法在可靠的基础上评估站点。其次，市政当局往往不了解整个地区公司的个别要求。第三，公司和市政当局之间关于区域场地开发的决定通常不透明，也不相互关联。总之，市政当局缺乏一种面向应用的规划工具，用于系统地、全区地评价区域内的位置结构。有了这样一个工具，就可以从市政的角度考虑到公司的个别要求，以有目标的方式为场地结构的发展规划适当的措施。此外，在区域选址决策和开发中，公司和市政当局之间有可能创造有益的透明度。因此，转让项目的目的是进一步发展“都市工厂”中开发的规划方法，使其成为面向应用的经济发展规划工具。面向应用的规划工具将范例地应用于汉诺威经济区域。

Facility site planning is an essential strategic planning task for companies. The site selection influences a company’s orientation and competitiveness significantly. At the same time, municipalities within regions compete with each other in order to attract and maintain successful companies at sites. In this context, municipalities aim to create ideal conditions for companies by continuously developing them over time. Companies also have opportunities to develop sites according to their own requirements by realizing suitable measures. However, the development of sites over time is not taken into account by existing approaches in site planning. For this reason, an integrated planning approach was developed as part of the previous project "MetroPlant" in order to support companies in the evaluation, selection and development of sites. In this context, further research needs were identified, which is why the further development of the planning approach appears necessary from the point of view of the research partners, municipalities and companies. The identified research needs are threefold. First, companies are often not in a position to evaluate sites on a reliable basis, because a data are missed. Secondly, municipalities often do not know the individual requirements of companies across the entire region. Thirdly, decisions on regional site development between companies and municipalities are usually not transparent and interrelated. In summary, municipalities lack an application-oriented planning tool for the systematic and area-wide evaluation of location structures within regions. With such a tool, it would be possible from a municipal perspective to plan suitable measures for the development of site structures in a target-oriented manner, taking into account individual requirements of companies. In addition, there is the potential to create beneficial transparency between companies and municipalities in regional site decisions and developments. Therefore, the aim of the transfer project is to further develop the planning approach developed in “MetroPlant” into an application-oriented planning tool for economical development. The application-oriented planning tool is to be applied exemplarily to the economic region of Hannover.