WOMEN IN TRANSITION--THE CRUCIAL YEARS BEFORE MENOPAUSE

拟议的项目是一项针对40岁以下女性的健康教育媒体运动- 关于他们在围绝经期面临的健康风险以及他们所能做的 以降低死亡率和医疗保健支出，同时 提高生活质量。在第一阶段， 将开发和研究教育材料，以确保其有效性。 第二阶段的产品将包括：两盘录像带、一份资源指南和一份 Web内容模块。这四款产品都将展示健康的 活到更年期。我们将仔细研究这一方案，然后 由卫生保健专业人员审查。 第一阶段创意计划的制定将包括面试 40-55岁的专业人士和女性了解哪些生活方式改变 而教育信息对他们来说效果最好。从这些采访来看， 我们将生成四个创造性的计划来呈现叙事， 最终录像带、资源指南和网络的角色和主题 内容模块。这些创造性的计划将首先由董事会审查 然后在项目的研究阶段由Focus 组。 四个创造性的计划将进行定量和定性的测试 以确保每种产品都符合信息要求以及 40-55岁女性的支持性需求。在第二阶段，起草了创意计划 并在第一阶段进行评估，将用于开发两个广播质量 录像带、印刷资源指南和交互式网络内容模块 基于在第一阶段研究中验证的概念。 建议的商业应用： 完整的教育套餐将通过以下方式向女性销售 设有妇女健康中心、倡导团体和教堂的医院， 专门从事医疗保健的医生、医疗保健组织和视频发行商 媒体。最先进的技术已经成功地营销了其他几个 录像带/打印包到这个市场，并且已经有联系人和 建立合作关系，协助市场营销。

The proposed project is a health educational media campaign for women 40- 55 about the health risks they face in perimenopause and what they can do to decrease mortality rates and health care expenditures while increasing quality of life. In Phase I, the creative plans for the educational materials will be developed and researched for effectiveness. Phase II products will include: two videotapes, a resource guide and a web content module. All four products will present models of healthy living into menopause. The package will be carefully researched and then reviewed by health care professionals. Development of the Phase I creative plans will involve interviewing professionals and women ages 40-55 to learn which lifestyle modifications and educational information worked best for them. From these interviews, we will generate four creative plans to present the narrative, characters, and topics of the final videotapes, resource guide and web content module. These creative plans will be reviewed first by the Board of Advisors and then in the research phase of the project by focus groups. The four creative plans will be quantitatively and qualitatively tested to ensure that each product meets the informational as well as the supportive needs of women 40-55. In Phase II the creative plans drafted and evaluated in Phase I will be used to develop two broadcast-quality videotapes, print resource guide and an interactive web content module based on the concepts validated in Phase I research. PROPOSED COMMERCIAL APPLICATIONS: The complete educational packages will be marketed to women through hospitals with women's health centers, advocacy groups and churches, doctors, HMO's and video distributors who specialize in health care media. State of the Art has successfully marketed several other videotape/print packages to this market and already has contacts and established relationships to assist in the marketing.