The Ecological Simulation Approach to The Evolution Process of Business Models

本研究考虑了商业模式演化过程的生态方面。商业模式的生态结构使技术转移过程的系统建模复杂化。我们首先建立了一个通信竞争的多智能体仿真模型，以追踪锁定现象的原因和通信明星在组织中的作用。在日本，2000年和2001年商业方法专利激增。然而，发明的可专利性和可市场化是有区别的，大多数商业方法在繁荣之后消失了。获得专利就是用发明做生意。在充分证据的基础上，我们得出了一个合理的结论，即许可业务为我们获得良好的组织绩效提供了一个非常重要的观点。例如，蓝色LED （Light Emitting Diode）专利的价格在知识产权圈就很有争议。这种争议是专利价格不能由律师决定的证据。但是，如果我们把专利价格看作是商业模式演进过程和专利与发明交易过程的一种输出，我们将找到另一种约束专利价格范围的方法。

This study considers ecological aspects of the evolution process of business models. The ecological structure of business models complicates the systematic modeling of technology transfer process. We first formulate a multi-agent simulation model of communication competition in order to trace the causes of lock-in phenomena and the role of communication stars in the organization.In Japan, 2000 and 2001 business method patents were booming. However there is a difference between patentability and marketability of invention, the most of business methods disappeared after the boom. To obtain a patent is to do business with the invention. On the basis of proper evidence, we reach a sound and logical conclusion that the licensing business provides us a very important viewpoint to obtain a good organizational performance. For example, the price of the patent of the blue LED (Light Emitting Diode) was very controversial in the circle of intellectual property. This kind of controversy is the evidence that the price of patent cannot be determined by lawyers. But if we consider the price of patent as an output of the evolutionary process of the business models and the transaction process of patents and inventions, we would find another way to bound the range of the price.