RUI: Studies in Social Trust

9312426厄尔社会科学研究风险提供了有价值的信息的因素影响风险的感知和沟通。 该项目包括一系列研究，旨在进一步了解影响社会信任和有效风险沟通发展的因素。 本研究将风险沟通分为两种思维模式，即范式（逻辑科学）和叙事（价值承载故事）。 一些技术专家的论述使用前者。 叙事思维是一般公共话语的特征。 这些不同的话语风格影响社会信任和风险沟通。 影响社会信任和风险沟通的另一个因素是信息中表达的文化价值观。 个体与机构的价值相似性导致社会信任和成功的风险沟通。 传播表达文化价值观;具有相似话语风格和价值观以及兼容叙述的传播会产生同样的积极结果。 本项目的主要目的是检验这一假设。 第一阶段将开发量表，以识别和区分个人在风险管理问题背景下喜欢的社会关系形式。 第二阶段包括两项研究。 第一个将使用档案数据，以确定在何种程度上风险沟通话语组织成叙事，范式或混合形式，并与个人的某些特征，如机构的联系形式。 第二部分探讨了话语形式与社会和文化偏好之间的联系。 参与风险争议和风险管理的不同群体的受试者将为各种情况构建个人和共识解释。 研究结果将有助于验证话语障碍是风险沟通的主要障碍这一假设，并为风险沟通的改进提供指导。 最终 这一阶段还涉及两项研究。 一个测试什么意义的个人与不同偏好的社会关系构建范式为导向的信息。 一个测试是否使用复合叙事形式是一种有效的方式来弥合这些不同偏好的个人之间的沟通差距。 该项目通过深入了解人们对风险管理问题的看法，将为改进风险沟通计划和解决政策争议提供指导。 ***

9312426 Earle Social science research about risk has provided valuable information on the factors which influence risk perception and communication. This project consists of a set of studies designed to further our understanding of factors that influence the development of social trust and effective risk communication. The research proceeds by categorizing risk communications under two modes of thought, paradigmatic (logical-scientific) and narrative (value-bearing stories.) The discourse of some technical experts uses the former. Narrative thought is characteristic of general public discourse. These different discourse styles influence social trust and risk communication. Another factor that affects social trust and risk communication is the set of cultural values expressed in a message. Value similarity between individual and institution leads to social trust and successful risk communication. Communications express cultural values; those with similar discourse styles and values and compatible narratives lead to the same positive results. The main objective of this project is to test this hypothesis. Stage one will develop scales that will identify and differentiate the forms of social relations individuals favor in the context of a risk management problem. Stage two consists of two studies. The first will use archival data to determine the extent to which risk communication discourse is organized into narrative, paradigmatic or mixed forms, and to associate the form with certain characteristics of individuals such as institutional affiliation. The second explores associations between forms of discourse and social and cultural preferences. Subjects from various groups involved in risk controversies and risk management will construct individual and consensus explanations for a variety of cases. Results will help to test the hypothesis that discourse barriers are the key barriers to risk communication as well as guides to its improvement. The final phase involves two studies also. One tests what meanings individuals with different preferences about social relations construct for paradigmatically oriented messages. One tests whether using compound narrative forms is an efficacious way to bridge communication gaps between individuals with these different preferences. This project, by generating insight into the ways people think about risk management issues, will provide guidance for the improvement of risk communication programs and for the resolution of policy disputes. ***