Point of Purchase Decision Data Analysis to Deliver Actionable Retailer Insights

位于伦敦的TUKU Inc.将实体产品与购物者的智能手机连接起来，提供丰富的产品和服务信息，以告知和激励自信的店内购买决策。他们目前能够通过查询和行为跟踪，在消费者即将进行购买的地点和时间点收集大量独特的消费者购买考虑数据。这些数据对于卖家了解消费者如何以及为什么做出购买决定非常有价值。在做决定的时候，需要从购物者那里收集大量的实时信息。与兰姆顿学院合作的拟议项目将专注于设计不同的模型，以产生有效的、吸引人的行动呼吁和体验，从而保持购物者的注意力，并为卖家产生有意义的、可操作的见解。这些见解将使TUKUs的客户能够为他们的客户提供更好的体验，从而通过忠诚度、客户保留率和宣传来刺激销售额的增长。该项目将专注于实时数据收集和流媒体分析，以收集与客户有关的所有相关数据，从他们的评论到他们的在线活动。一名首席研究员、研究生和两名研究生将与Tuku公司密切合作，开展研究项目活动。该项目的结果预计将创造就业机会，并为TUKU提供机会，即使在技术不断发展的情况下也能保持竞争力。

TUKU Inc. located in London, ON connects physical products to shoppers smartphones, providing rich product and serviceinformation to inform and inspire confident in-store purchase decisions. They are currently in a position to collect a significantrange of unique consumer purchase consideration data through query and behavior tracking, at a location and point in time whereand when the consumer is about to make a purchase. This data is extremely valuable to sellers in understanding how and whyconsumers make their purchase decisions. There is a significant amount real-time information to be gathered from shoppers at thepoint of decision.The proposed project in collaboration with Lambton College will focus on designing different models to generate effective,engaging calls-to-action and experiences that will maintain the shoppers attention and generate meaningful, actionable insightsfor the seller. These insights will enable TUKUs clients to provide better experiences to their customers which will stimulateincreased sales through loyalty, customer retention and advocacy. The project will focus on real-time data collection andstreaming analytics to collect all the relevant data related to customers ranging from their reviews to their online activities .A Principal Investigator,research graduate and two research students students will work closely with Tuku Inc. in carrying out theresearch project activities. The results of the project are projected to create jobs and provide TUKU an opportunity to remaincompetitive even with technology constantly evolving.