Leveraging Digital Technology to Accelerate Business Competitiveness

利用数字技术加速商业竞争力

• 批准号: CCB21-2021-00238
• 负责人: Tyagi, Vibha
• 金额: $ 16.03万
• 依托单位: Durham College
• 依托单位国家: 加拿大
• 项目类别: Applied Research and Technology Partnership Grants
• 财政年份: 2021
• 资助国家: 加拿大
• 起止时间: 2021-01-01 至 2022-12-31
• 项目状态: 已结题
• 来源: https://www.nserc-crsng.gc.ca/ase-oro/Details-Detailles_eng.asp?id=729283
• 关键词: Leveraging; Digital; Technology; Accelerate; Business

Durham College is seeking ARTP - Option 1 funds to accelerate the economic recovery of small- and medium-sized enterprises (SMEs) in the Durham Region and Greater Toronto Area (GTA) via the adoption of digital technologies. Critical to growing a more prosperous economy, our ARTP research plan will enable SMEs to recover from the impact of the COVID-19 pandemic, grow, and innovate by adopting digital technologies that leverage post-pandemic trends such as e-commerce, digital marketing, and working remotely. Durham College has the research capacity, resources, and expertise within three digital technology-focused applied research centres - the Mixed Reality Capture Studio (MRC Studio), the Artificial Intelligence Hub (AI Hub), and the Centre for Cybersecurity Innovation (CI) - to accelerate SME adoption and integration of new digital technologies in their processes, services and products. Our ARTP objectives support and align with Durham Region's Strategic Plan and Regional Recovery Framework and Action Plan and the Federal Government's Canadian Digital Adoption Program. Our project portfolio has the objectives of making regional SMEs more competitive by: reducing business costs; anticipating, understanding and meeting customer needs; generating new revenue streams; improving cybersecurity; developing interactive training experiences; gaining new digital skills on their teams; and providing access to new highly qualified and skilled personnel (HQSP). With ARTP support, Durham College will help SMEs overcome technology adoption barriers, reduce implementation time, get new digital technology products and services into market quickly, improve business processes including staff training and performance, move into new markets created by the pandemic, improve financial performance, and retain or create new jobs.

达勒姆学院正在寻求ARTP -选项1资金，以加快中小型企业（中小企业）在达勒姆地区和大多伦多地区（GTA）通过采用数字技术的经济复苏。我们的ARTP研究计划对经济更加繁荣至关重要，将使中小企业能够从COVID-19大流行的影响中恢复过来，通过采用利用电子商务、数字营销和远程工作等疫情后趋势的数字技术来实现增长和创新。达勒姆学院拥有三个以数字技术为重点的应用研究中心的研究能力，资源和专业知识-混合现实捕获工作室（MRC工作室），人工智能中心（AI Hub）和网络安全创新中心（CI）-以加速中小企业在其流程，服务和产品中采用和整合新的数字技术。我们的ARTP目标支持并符合达勒姆地区的战略计划、地区复苏框架和行动计划以及联邦政府的加拿大数字采用计划。我们的项目组合的目标是通过以下方式使区域中小企业更具竞争力：降低业务成本;预测、理解和满足客户需求;创造新的收入来源;改善网络安全;开发互动式培训体验;在团队中获得新的数字技能;以及提供新的高素质和技能人员（HQSP）。 在ARTP的支持下，达勒姆学院将帮助中小企业克服技术采用障碍，减少实施时间，将新的数字技术产品和服务快速推向市场，改善业务流程，包括员工培训和绩效，进入疫情创造的新市场，改善财务业绩，并保留或创造新的就业机会。