Development of an Artisan Double Fermented Beverage
Development of an Artisan Double Fermented Beverage
批准号:
567520-2021
负责人:
Tyagi, Vibha
金额:
$1.82万
依托单位:
依托单位国家:
加拿大
项目类别:
Applied Research and Development Grants - Level 1
财政年份:
2021
资助国家:
加拿大
项目状态:
已结题
起止时间:
2021-01-01 至 2022-12-31
中文摘要
随着硬质康普茶细分市场的出现,全球康普茶产业正在快速增长。保质期稳定的益生菌、添加的适应性激素、植物浸液和冷榨果汁混合物都增加了硬康普茶的自然吸引力和对整体健康的主张。这一新细分市场的出现是新产品开发的主要目标。黑河果汁公司正在开发和推出一种新的发酵酒精饮料,它将结合传统的康普茶工艺和精酿啤酒的工艺。该项目将使该公司获得更大的竞争优势,通过选择替代产品和进入新市场,从而增加市场份额。
英文摘要
The global kombucha industry is growing at a rapid pace with the emergence of a hard kombucha segment. Shelf-stable probiotics, added adaptogens, botanical infusions, and cold-press juice blends all add to hard kombucha's natural appeal and claim on holistic wellness. The emergence of this new segment is a prime target for new product development. Black River Juice Inc. is in the process of developing and launching a new sub-category of fermented alcoholic beverage that would combine the traditional kombucha process with that of craft beer. This project will equip the company with increased competitive advantage, resulting in increased market share through alternative product selection and access to a new market.
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