Leveraging Digital Technology to Accelerate Business Competitiveness

达勒姆学院正在寻求ARTP-备选方案1资金，以通过采用数字技术加速达勒姆地区和大多伦多地区(GTA)中小企业的经济复苏。我们的ARTP研究计划对于发展更繁荣的经济至关重要，将使中小企业能够从新冠肺炎疫情的影响中恢复过来，通过采用利用后疫情趋势的数字技术来实现增长和创新，例如电子商务、数字营销和远程工作。达勒姆学院拥有三个专注于数字技术的应用研究中心--混合现实捕捉工作室(MRC Studio)、人工智能中心(AI Hub)和网络安全创新中心(CI)--的研究能力、资源和专业知识，以加快中小企业在其流程、服务和产品中采用和整合新数字技术。我们的ARTP目标支持并与达勒姆地区的战略计划、地区复苏框架和行动计划以及联邦政府的加拿大数字采用计划保持一致。我们的项目组合的目标是通过以下方式提高区域中小企业的竞争力：降低业务成本；预测、了解和满足客户需求；创造新的收入来源；改善网络安全；开发互动培训体验；在他们的团队中获得新的数字技能；以及提供接触新的高素质和高技能人员(HQSP)的机会。在ARTP的支持下，达勒姆学院将帮助中小企业克服技术采用障碍，缩短实施时间，迅速将新的数字技术产品和服务推向市场，改善业务流程，包括员工培训和绩效，进入疫情创造的新市场，改善财务业绩，并保留或创造新的就业机会。

Durham College is seeking ARTP - Option 1 funds to accelerate the economic recovery of small- and medium-sized enterprises (SMEs) in the Durham Region and Greater Toronto Area (GTA) via the adoption of digital technologies. Critical to growing a more prosperous economy, our ARTP research plan will enable SMEs to recover from the impact of the COVID-19 pandemic, grow, and innovate by adopting digital technologies that leverage post-pandemic trends such as e-commerce, digital marketing, and working remotely. Durham College has the research capacity, resources, and expertise within three digital technology-focused applied research centres - the Mixed Reality Capture Studio (MRC Studio), the Artificial Intelligence Hub (AI Hub), and the Centre for Cybersecurity Innovation (CI) - to accelerate SME adoption and integration of new digital technologies in their processes, services and products. Our ARTP objectives support and align with Durham Region's Strategic Plan and Regional Recovery Framework and Action Plan and the Federal Government's Canadian Digital Adoption Program. Our project portfolio has the objectives of making regional SMEs more competitive by: reducing business costs; anticipating, understanding and meeting customer needs; generating new revenue streams; improving cybersecurity; developing interactive training experiences; gaining new digital skills on their teams; and providing access to new highly qualified and skilled personnel (HQSP). With ARTP support, Durham College will help SMEs overcome technology adoption barriers, reduce implementation time, get new digital technology products and services into market quickly, improve business processes including staff training and performance, move into new markets created by the pandemic, improve financial performance, and retain or create new jobs.